Afterpay Digital Assets
Art Direction
Visual Design
User Experience
Afterpay
Digital Assets
I provided support to the marketing team at Afterpay, a prominent e-commerce platform. My role involved effectively executing various initiatives aimed at ensuring continuous updates of engaging content on the website and app for both the US and Canadian markets. In close collaboration with the Associate Creative Director, I actively contributed to numerous daily and monthly creative projects.
Landing Pages
/ Marketing Goal
To promote monthly and weekly sales and highlighting the latest and premium brands and products.
/ My role
Designed eye-catching visuals that effectively communicated the promotional messages while maintaining a consistent aesthetic. I leveraged my photo editing and manipulation expertise, and user interface principles.
Website Hero Updates
/ Marketing Goal
To promote daily and weekly promotions and product features.
/ My role
Crafted captivating visuals for the desktop and mobile homepage heroes in the US and Canada, as well as the in-app hero. The primary goal was to consistently capture the customer's attention with eye-catching designs. Employed photo collage and manipulation techniques to achieve a diverse range of creative outputs.
In-App Articles
/ Marketing goal
Boost intrigue through in-app articles featuring brands and curated looks, designed to drive increased sales.
/ My role
Working closely with the writer to create strong content pieces with strategic and fun designs to showcase specific brands and enhance shoppers' comprehension of products.
