Art Direction
Visual Design
Marketing
VKR Architectural Design
Brand Identity & Marketing Campaign
As a freelance designer, I collaborated with VKR Architectural Design to develop a full brand identity for the launch of their new architectural firm. From market research and brand positioning to mood boards, logo design, and visual identity, I worked closely with the client to craft a brand that reflects their expertise and values. To generate awareness and establish VKR in the industry, I partnered with a digital marketer and the client to create a strategic marketing plan. The campaign focused on top-of-funnel awareness for new clients through SEO and Google Ads, while a nurturing approach engaged existing clients through email marketing—driving newsletter sign-ups and consultation bookings.
Awareness Campaign
The VKR Architectural Design marketing plan is an awareness campaign designed to increase brand recognition and engage existing clients, ultimately driving lead generation. For net new leads, the strategy focuses on top-of-funnel tactics, including SEO and paid ads, directing prospects to a dedicated landing page with detailed service information and a form to book a free consultation. For existing clients, a nurturing approach is used through an email campaign highlighting VKR’s refreshed brand, recent projects, and expanded services—encouraging newsletter subscriptions and consultations.
